A vintage Keuffel & Esser 50' Dartmouth cloth reel measuring tape. The rare tape measure, model #7442T was made circa 1920-1940. In an embossed leather covered metal case, 3-1/8" diameter x 7/8" thick, with nickel plated folding crank handle; 25 foot long x 5/8" wide white woven tape with black graduations, feet, inches and half inches; ring end in measurements. Missing the first 12" of tape.
Product line and manufacturer's name appear in embossed lettering on both sides. Tape length is marked marked on crank handle (now 49'!).